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      <image:title>The Notch Blog - Yeti gets a job in a diner - Make it stand out</image:title>
      <image:caption>Yeti has branched out from mugs, insulated bags and coolers and into cookware.</image:caption>
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      <image:title>The Notch Blog - Yeti gets a job in a diner - Make it stand out</image:title>
      <image:caption>Yeti is a Drinkware-dominated brand</image:caption>
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      <image:title>The Notch Blog - Yeti gets a job in a diner - Make it stand out</image:title>
      <image:caption>Yeti's website sorts products by clear product categories Source: www.yeti.com</image:caption>
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      <image:title>The Notch Blog - What’s Your Problem? – What McDonald’s launch of CosMc’s reminds us about the importance of being a problem-solving brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>The Notch Blog - What’s Your Problem? – What McDonald’s launch of CosMc’s reminds us about the importance of being a problem-solving brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>The Notch Blog - Too much of a good thing – What everyone gets wrong about brand portfolio architecture - Make it stand out</image:title>
      <image:caption>A better portfolio is one one that balances the needs of a company with the needs of its consumers</image:caption>
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      <image:title>The Notch Blog - Too much of a good thing – What everyone gets wrong about brand portfolio architecture - Make it stand out</image:title>
      <image:caption>Whole Foods Market, Pearl Street, Boulder, CO</image:caption>
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      <image:title>The Notch Blog - Too much of a good thing – What everyone gets wrong about brand portfolio architecture - Make it stand out</image:title>
      <image:caption>Brand Portfolio Architecture is not rocket science</image:caption>
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      <image:title>The Notch Blog - A new chapter in the book on consistency - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>The Notch Blog - A new chapter in the book on consistency - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>The Notch Blog - Escaping the Rightness Trap - Make it stand out</image:title>
      <image:caption>Four ways to be a more helpful strategy consultant</image:caption>
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      <image:title>The Notch Blog - Escaping the Rightness Trap - Make it stand out</image:title>
      <image:caption>The more helpful you are, the better the chances your advice will be listened to.</image:caption>
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      <image:title>The Notch Blog - What's in a Name? Everything. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>The Notch Blog - What's in a Name? Everything. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>The Notch Blog - What's in a Name? Everything. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>The Notch Blog - Just enough isn't enough - Make it stand out</image:title>
      <image:caption>FOR EVERY CORNER-CUTTING QUESTION, THERE’S A REASONABLE ANSWER.</image:caption>
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      <image:title>The Notch Blog - Just enough isn't enough - Make it stand out</image:title>
      <image:caption>FINDING THE RIGHT APPROACH IS ABOUT BEING TRANSPARENT ABOUT TRADEOFFS</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>The Notch Blog - Brand-led vs Brand-lagging - Make it stand out</image:title>
      <image:caption>Brand laggards confuse movement with purposeful transformation</image:caption>
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